Dynamic, Results-Driven, Global Head of Marketing who creates world-class brands and
growth and measurable, sustainable multimillion-dollar outcomes within the commodities and energy
Uncovers "hidden value" and aligns robust demand generation programs with sales and new product
development priorities. Executes marketing plans that attract major media attention and lucrative
while delivering aggressive top/bottom-line performance. Sought out time and again for ability to
direction, create compelling content, lead/build cohesive teams and to win the trust and consensus from
stakeholders. Thrives in international environments.
Turnaround: Reversed FLIR's $26M in annual losses to earnings of $230M annually over 10 years
- leading to the Top
10 Performer of the Decade Award by CNBC. Replicated gap analysis, content development, demand
integrated sales and marketing model across 24+ diverse vertical markets. Created the industry's
conference. Presented extensively on how FLIR and Genscape redefined weekly crude oil inventory
forecasts as a proxy
for the future price of oil, favorably disrupting oil trading markets.
Aggressive Growth in Competitive Market: Propelled sales from $38M to $100M for Genscape
products by executing
an aggressive and comprehensive marketing and public relations strategy. Secured $19M in
partnerships with Bloomberg
and Thomson Reuters, favorably upending the previously duopoly-restricted market access. Cited as
vanguard of their industry" in front-page coverage in The Wall Street Journal, https://www.wsj.com/articles/traders-seek-an-edge-with-hightech-snooping-1387426263.
Gained $5M in free global media coverage (independent audit) with the
Financial Times, Wall Street Journal, Bloomberg, Reuters, CNN, Fox Business, NPR, The Economist,
Forbes, BBC, Le
International Business Development: Increased revenue from $3M to $8M over 4 years for a W.R.
Grace offshore oil
exploration product line by customizing country-by- country marketing plans. Leveraging local sales
input, our new channel
partners locked-in long-term competitive differentiators and premium pricing to gain market share in
Germany, Japan, Singapore, Latin American and other global markets.
Walks the Talk. Authentic. Inspirational. Insightful. Creative. Technical. Personable. Wants to
Content & Thought
Vision & Branding
Strategic and Tactical
Traditional, Digital and
HubSpot, Pardot, etc.
Conferences and Events
Sales Closing Tools
Organizational Change Management
Recruiting, Mentoring and Coaching
Achieving Brand Leadership through Marketing Execution
ClipperData LLC, Boston, MA
Data analytics start-up serving the maritime and cargo tracking sector of the commodities and energy
industry; 35 employees.
CHIEF MARKETING OFFICER, 2016 - Present
Recruited to ClipperData to rapidly elevate the brand via major media, establish trust with high-value
partnerships, and launch
new demand generation/client engagement programs to scale revenue growth.
Increased YoY sales 70% by expanding prospect database from 2,000 to 24,000 in 1 year, co-marketing
partners (ICE, RBN, Morningstar, Ursa, Morgan Stanley), launching a global mini-conference series,
publishing compelling new content. Achieved #1 oil blog in the industry rating by DrillingInfo.
Negotiated an exclusive, no-cost, 1-day advance "EIA Weekly U.S. Imports & Exports Forecast"
with the Intercontinental
Exchange (ICE), capturing 1,000 sales leads, and positioning us well for future offerings.
Co-authored various well-timed "market commentary reports" to further drive demand, while creating a
constant stream of
"public relations exclusives" shared regularly on CNBC, CNN, WSJ and the Financial
Genscape, Inc., Boston, MA
$100M data analytics provider serving the commodities and energy sectors; 300 employees.
CHIEF MARKETING OFFICER, 2011 - 2016
Recruited by the CEO to revamp global marketing and re-position the brand for transformational growth.
extensive content development, demand generation and public relations programs. Helped create and close
$19M in new
Bloomberg and Thomson Reuters channel partnerships.
Cited by $4B DMGT portfolio (Genscape's parent) leaders for executing the "best sales and marketing
had ever seen." Selected as "portfolio marketing leader" to advise other portfolio companies on how
to customize a
Strategy & Marketing Model to drive aggressive revenue growth.
Capitalized on fast-breaking commodity market events by pairing direct (PUSH) marketing with
simultaneous major media
engagement (PULL). With this classic "PUSH/PULL" marketing model, we routinely dominated global news
our sector, capturing approximately $5M in annual free media value.
Built sophisticated CRM platforms and workflows, growing our prospect database from 3,000 to 425,000
names over 3
years. Further, by mentoring junior staff peer-to- peer relationships between Genscape and
locked up the best speaking opportunities and other "co-marketing assets."
Organized internal product teams and analysts to establish direct reporter-to- analyst
relationships, as well as streamlining
marketing's ability to repurpose base content into webinars, Twitter posts, email blasts, conference
Fused with fun internal events (ice cream socials), the organization adopted a natural and energetic
that produced original ideas to further drive demand.
FLIR Systems, Billerica, MA
$6.4B electronics manufacturer initially serving the energy sector, expanded across dozens of
industries; 2,800 employees.
DIRECTOR, MARKETING, 2001 - 2010
Recruited to turn around an organization in revenue free-fall, losing $23M annually. Managed a $6.5M
budget and team of 30. Implemented a "mass customization" model that increased earnings to $230M over 10
the company win the Top 10 Performer of the Decade Award by CNBC.
Personally facilitated numerous global focus groups to identify competitive differentiators,
translating new customer wants
into new product launches, and successfully penetrating dozens of new vertical markets.
Successfully changed U.S. EPA regulations for petrochemical leak detection programs which, in turn,
opened up the
entire global market. Executed a global demand generation program yielding $35M.
Netted $17M from green building launch strategy, which was featured on This Old House and Today
Yielded $7M in sales from championing a disruptive law enforcement market penetration strategy.
Implemented a classic PUSH/PULL marketing demand generation model that simultaneously garnered
attention, new global partners, and aggressive revenue growth across dozens of markets.
Won President's Award for unifying sales, marketing and new product teams under a voice-of-
model to create long-term competitive advantage for the same base technology.
Earlier professional progression: Held sales, product, marketing and business development
management positions for
companies that included W.R. Grace & Company, Inc., AT&T, Zefer, Inc., and Information Mapping
BS, Business Administration, Marquette University, Milwaukee, WI International Marketing, Ealing College, London, England Art of Venturing, Kellogg Graduate School of Management, Northwestern University, Chicago, IL Leadership Development Program, Churchill College, University of Cambridge, Cambridge, England
Chief Marketing Officer
High-Performance Team Building | Turnarounds | New Market Entry | International Development