Results-Driven, Chief Marketing Officer who builds high-performance global marketing teams and industry-leading brands. My passion is executing marketing plans that attract major media attention and lucrative partnerships, while delivering measurable top/bottom-line growth. Sought out time and again to articulate direction, create compelling content, and win the trust of all stakeholders, I thrive in international environments.
Adept at uncovering "hidden value" across complex organizations. Expert at integrating state-of-the-art digital/CRM with the best of traditional marketing to drive aggressive growth. Recent success includes Genscape cited as Vanguard of Their Industry in a front-page Wall Street Journal article. Likewise, after 10 years of service, helping FLIR Systems win the Top 10 Performer of the Decade CNBC award.
The overarching mission is to create new customers. I enjoy recruiting, mentoring and coaching new talent. I am adept at translating the voice-of-the-customer into new products and competitive differentiators that create a spark - and stimulate demand. Key to success is the ability to galvanize internal teams towards developing a healthy, energetic and natural "marketing mindset."
Marketing is a shifting blend between art and science. Much can be said for pursuing a back-to-the-basics approach that focuses on "reach, frequency, relevancy and metrics." However, there's also a chemistry for winning brand loyalty, be it with "must have" new products or "me-too" offerings. To quote Peter Drucker "the aim of marketing is to know and understand the customer so well the product or service fits and sells itself."